by Allan Levine | Apr 4, 2026 | Ai, Fractional CRO, GTM Strategy
AI GTM for SaaS: Where It Actually Works and Where It Does Not AI GTM for SaaS is the topic every founder I talk to right now wants to figure out. Where does AI actually fit into sales and go-to-market? Meanwhile, mornings go to dashboards, afternoons to follow-up... by Allan Levine | Mar 28, 2026 | Ai
AI anxiety is something I deal with every single day. I scroll LinkedIn in the morning and there is a new tool, a new workflow, a new post from someone who apparently rebuilt their entire sales stack overnight. By the time I put my phone down, I feel like I am already... by Allan Levine | Mar 21, 2026 | advisory, Fractional CRO
TL;DR: An advisor tells you what to do. A fractional executive does it with you. Advisors give strategic guidance for 2 to 4 hours a month, typically for equity. Fractional execs embed in your team for 15 to 30 hours a month and own outcomes for cash. Most early-stage... by Allan Levine | Mar 14, 2026 | Fractional CRO
TL;DR: A fractional CRO builds your revenue system. A VP of Sales runs it. If you don’t have a repeatable sales process, a defined ICP, or clear pipeline stages, you likely need a CRO first. If you have a process that works but need someone managing reps and... by Allan Levine | Mar 7, 2026 | Fractional CRO
TL;DR: A fractional CRO is a part-time chief revenue officer who helps early-stage companies build their commercial engine without the $400K+ cost of a full-time hire. For Seed to Series A SaaS founders, the role is less about managing a large team and more about... 
by Allan Levine | Mar 22, 2021 | Uncategorized
Why SaaS Founders Choose a Fractional CRO First For early-stage SaaS companies, a fractional CRO is often the smartest first revenue hire. The traditional playbook says: raise your Series A, hire a VP of Sales or CRO, and scale. But that playbook was written for... by Allan Levine | Mar 9, 2021 | Uncategorized
The Short Answer: 6 to 12 Months Most of my fractional CRO engagements run between 6 and 12 months. Some go shorter if the company just needs a specific problem solved, like fixing a broken sales process or standing up pipeline reporting. A few have stretched longer... by Allan Levine | Nov 27, 2020 | Uncategorized
The Gap Nobody Talks About There is a phase every B2B SaaS startup goes through that nobody warns you about. The product is working. You have early customers. Revenue is growing, but only because the founder is personally selling. And the founder is starting to hit a... 
by Allan Levine | Nov 23, 2020 | Uncategorized
You Probably Don’t Need a Full-Time CRO Yet Here is the pattern I see constantly. A B2B SaaS founder closes the first 10-20 deals themselves. Revenue stalls. The board says hire a VP of Sales. The founder spends 3-4 months recruiting, pays $200-300K base plus... 
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