by Allan Levine | Mar 22, 2021 | Uncategorized
Why SaaS Founders Choose a Fractional CRO First For early-stage SaaS companies, a fractional CRO is often the smartest first revenue hire. The traditional playbook says: raise your Series A, hire a VP of Sales or CRO, and scale. But that playbook was written for... by Allan Levine | Mar 9, 2021 | Uncategorized
The Short Answer: 6 to 12 Months Most of my fractional CRO engagements run between 6 and 12 months. Some go shorter if the company just needs a specific problem solved, like fixing a broken sales process or standing up pipeline reporting. A few have stretched longer... 
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