by Allan Levine | Mar 22, 2021 | Uncategorized
Why SaaS Founders Choose a Fractional CRO First For early-stage SaaS companies, a fractional CRO is often the smartest first revenue hire. The traditional playbook says: raise your Series A, hire a VP of Sales or CRO, and scale. But that playbook was written for...
by Allan Levine | Mar 9, 2021 | Uncategorized
The Short Answer: 6 to 12 Months Most of my fractional CRO engagements run between 6 and 12 months. Some go shorter if the company just needs a specific problem solved, like fixing a broken sales process or standing up pipeline reporting. A few have stretched longer...
by Allan Levine | Nov 27, 2020 | Uncategorized
The Gap Nobody Talks About There is a phase every B2B SaaS startup goes through that nobody warns you about. The product is working. You have early customers. Revenue is growing, but only because the founder is personally selling. And the founder is starting to hit a...
by Allan Levine | Nov 23, 2020 | Uncategorized
You Probably Don’t Need a Full-Time CRO Yet Here is the pattern I see constantly. A B2B SaaS founder closes the first 10-20 deals themselves. Revenue stalls. The board says hire a VP of Sales. The founder spends 3-4 months recruiting, pays $200-300K base plus...
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