Fractional CRO Services and Advisory for B2B SaaS Founders
I offer fractional CRO services and advisory engagements to a small number of Seed to Series A B2B SaaS founders. The goal is always the same: build a commercial engine that does not depend on the founder closing every deal. If you are trying to figure out what a fractional CRO actually does, start there.
Fractional CRO Services
For founders who need hands-on commercial leadership but are not ready for a full-time hire. I embed with your team 1-2 days per week and own the commercial outcomes.
What this looks like:
Build or rebuild your GTM strategy from ICP through channel selection. Design the sales process, pipeline stages, and forecasting cadence. Set pricing and packaging based on unit economics, not guesswork. Hire, onboard, and manage your first 1-3 commercial hires. Own pipeline reviews, deal strategy, and revenue forecasting. Align product, marketing, and sales around the same commercial goals.
Best for: Seed to Series A companies with $500K-$3M ARR who have early product-market fit and need someone to build the commercial function. If you are weighing this against a full-time sales leader, I have written about how to decide between a fractional CRO and a VP of Sales.
Advisory for SaaS Founders
For founders who want a sounding board and structured guidance without a fractional operator. I work with you directly on the decisions that matter most.
This is the right starting point if you are not sure whether you need advisory or fractional help.
What this looks like:
Bi-weekly or monthly working sessions focused on your top commercial priorities. GTM strategy review and pressure-testing. Pipeline review and deal coaching. Pricing and packaging analysis. Board deck and investor narrative preparation. Hiring strategy for your first commercial roles.
Best for: Founders who are still running sales themselves but want expert guidance on building the commercial playbook.
What I Do Not Do
I do not do lead gen, outbound, or marketing execution. I am not a sales trainer, a CRM admin, or a pitch deck designer.
I work at the strategic and operational level, building the system that your team will run. If you want to understand where AI fits into your GTM motion, that is part of the conversation, but I do not implement marketing tools.
How to Start
Every engagement starts with a conversation. No pitch, no pressure.
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Toronto, Ontario, Canada
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