Fractional CHIEF REVENUE OFFICER
GTM strategy & execution on a part-time basis
What I Do
I execute on the CEO’s, president’s, or business owner’s vision.
I specialize in finding pain points and issues and fixing them.
I identify opportunities to accelerate growth, create and implement strategies.
Revenue Operations Review
KPI Performance Optimization
Technology-Enabled Growth
Change Leadership
Strategic Revenue Planning
Sales Process Optimization
Future Growth Strategies
Sales & Marketing Strategy
Focus on what you are good at. Bring in an expert in business operations
Who I Work With
I have worked with startups all the way to large matrix-based organizations.
My sweet spot is to work with small to medium-sized enterprises as things can move much quicker.
Startups
Starting with a blank slate is fantastic but figuring out how to turn your idea into reality can be difficult. Having someone who has “been there and done that” provides a path forward and you get to learn from their past experiences.
Growing companies
Growth is great but it creates new problems like onboarding customers, hiring, funding, cash flow, product development etc..
Scaling Ventures
Scaling happens before growth. It’s putting the necessary pieces in place to support growth before it happens like infrastructure, people, processes, workflows, hiring, product road maps, etc.
Turn-Around
Take a fresh look at your business or business model, and figure out what needs to change or improve to get you back on track. Is it time to rethink your business strategy?
Fractional CRO Rates?
It’s inevitable, I get asked, “what’s this going to cost” or “what’s a part-time CRO cost?” The answer is always the same, “it depends”.
My costs are aligned with your goals and your budget. In the past I have done the following:
- Daily Rates
- Weekly Rates
- Monthly Rates
- Value-Based Pricing
- % of Growth Revenue brought in
- Commission
- Equity
In other words, I am open to pretty much anything.
Do you Need A Fractional CRO?
A Fractional CRO is a leadership executive who serves as a Chief Revenue Officer on a part-time or project-based basis. A fractional CRO focuses on driving revenue growth, aligning sales and marketing strategies, and optimizing the customer lifecycle to meet your business goals. Their responsibilities are tailored to the unique needs of your business, often spanning sales, marketing, partnerships, pricing, and customer success.
Consider these questions:
- Are you truly maximizing your revenue potential?
- Is your go-to-market (GTM) strategy clear, actionable, and effective?
- Are your sales and marketing teams aligned and working collaboratively?
- Do you understand your cost per acquisition and customer lifetime value?
- Are you confident in your pricing strategy?
- Are you entering new markets or untapped opportunities?
- Do you have the systems and technology to support scalable revenue growth?
- Are you retaining customers and creating loyalty that drives repeat business?
- Is your data providing actionable insights for revenue optimization?
- Do you need space to focus on the big picture and long-term growth strategies?
If you answered “yes” to all these questions, your business is already on a strong revenue growth trajectory. If you answered “no” to one or more, it may be time to consider the expertise of a Fractional CRO.
With a Fractional CRO, you gain the strategic leadership and execution needed to accelerate your revenue growth without the commitment of a full-time hire. It’s the ideal solution for businesses seeking scalable, data-driven, and customer-centric growth strategies.